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    <title>Sovandarapor (James) Kong</title>
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    <description>Notes on brand, operations and export work built in Cambodia, travel across Southeast Asia, and nondual awareness.</description>
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      <title>We will just turn up the cows</title>
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      <pubDate>Sun, 23 Aug 2026 02:33:06 +0000</pubDate>
      <category>Ventures</category>
      <description><![CDATA[A minister asked us for more milk. Two hundred cows from Vietnam then stood at the border for a week while somebody waited to be paid.]]></description>
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      <title>Looking for the key where the light is</title>
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      <pubDate>Sat, 22 Aug 2026 17:38:15 +0000</pubDate>
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      <description><![CDATA[Nasruddin is on his knees under a streetlamp, and the key is not there, and he knows it.]]></description>
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      <title>Why were you not Zusya</title>
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      <pubDate>Sat, 22 Aug 2026 17:38:15 +0000</pubDate>
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      <description><![CDATA[A rabbi on his deathbed is afraid of the wrong question, then of the right one.]]></description>
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      <title>Tea with the demon</title>
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      <pubDate>Sat, 22 Aug 2026 17:38:15 +0000</pubDate>
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      <description><![CDATA[Milarepa comes home to a cave full of demons and tries everything, in the wrong order.]]></description>
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      <title>You were never born</title>
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      <pubDate>Sat, 22 Aug 2026 17:38:15 +0000</pubDate>
      <category>Nondual</category>
      <description><![CDATA[A visitor asks a cigarette seller in Bombay what happens after death, and gets the question moved.]]></description>
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      <title>Put the suitcase down</title>
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      <pubDate>Sat, 22 Aug 2026 17:38:15 +0000</pubDate>
      <category>Nondual</category>
      <description><![CDATA[A man on a moving train keeps his luggage on his head. The train is carrying both of you either way.]]></description>
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      <title>Who is dreaming the butterfly</title>
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      <pubDate>Sat, 22 Aug 2026 17:38:15 +0000</pubDate>
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      <description><![CDATA[Zhuangzi wakes up from being a butterfly and does not rush to sort out which one he is.]]></description>
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      <title>Not the wind, not the flag</title>
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      <pubDate>Sat, 22 Aug 2026 17:38:15 +0000</pubDate>
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      <description><![CDATA[Two monks argue about a banner. A stranger settles it in one line and gets the abbot's job.]]></description>
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      <title>The cup was already full</title>
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      <pubDate>Sat, 22 Aug 2026 17:38:15 +0000</pubDate>
      <category>Nondual</category>
      <description><![CDATA[A professor comes to ask about Zen. The tea goes over the rim and keeps going.]]></description>
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      <title>He was smuggling donkeys</title>
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      <pubDate>Sat, 22 Aug 2026 17:38:15 +0000</pubDate>
      <category>Nondual</category>
      <description><![CDATA[Every week the border guard searches the straw. Every week the straw is clean. Years later he finally asks.]]></description>
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      <title>If you meet the Buddha</title>
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      <pubDate>Sat, 22 Aug 2026 17:38:15 +0000</pubDate>
      <category>Nondual</category>
      <description><![CDATA[The most violent line in Zen is a warning about souvenirs.]]></description>
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      <title>How do you know the fish are happy</title>
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      <pubDate>Sat, 22 Aug 2026 17:38:15 +0000</pubDate>
      <category>Nondual</category>
      <description><![CDATA[Two philosophers on a bridge. One of them wins the argument by cheating, beautifully.]]></description>
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      <title>Go and sit in your room</title>
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      <pubDate>Sat, 22 Aug 2026 17:38:15 +0000</pubDate>
      <category>Nondual</category>
      <description><![CDATA[A desert father is asked for a word. He gives the shortest possible instruction and no explanation.]]></description>
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      <title>The proof Tesla never sent</title>
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      <pubDate>Sat, 22 Aug 2026 17:09:30 +0000</pubDate>
      <category>Nondual</category>
      <description><![CDATA[In 1896 a monk went to dinner in New York and came away expecting mathematics. What is actually on file is a letter, a promise, and some Sanskrit in a newspaper thirty four years later.]]></description>
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      <title>Spinoza&apos;s God, in twenty five words</title>
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      <pubDate>Sat, 22 Aug 2026 17:09:19 +0000</pubDate>
      <category>Nondual</category>
      <description><![CDATA[A rabbi prepaid fifty words for the answer. Einstein used half of them, and pointed at a lens grinder who had been expelled from his synagogue at twenty three.]]></description>
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      <title>The tenth man</title>
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      <pubDate>Sat, 22 Aug 2026 16:47:28 +0000</pubDate>
      <category>Nondual</category>
      <description><![CDATA[Ten men cross a river, count themselves, and find nine. The Upanishad takes five layers away from you and then says the layers were never separate.]]></description>
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      <title>The definition of God</title>
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      <pubDate>Sat, 22 Aug 2026 16:47:14 +0000</pubDate>
      <category>Nondual</category>
      <description><![CDATA[Every definition I was handed turned out to be a bigger version of a person. The one that finally worked does not add anything to the room.]]></description>
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      <title>The eye of the hurricane</title>
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      <pubDate>Fri, 21 Aug 2026 04:43:04 +0000</pubDate>
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      <description><![CDATA[Asked for a first step for someone in real distress, the swami gave four, in order, and none of them was a belief.]]></description>
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      <title>The brass labels on the pavement</title>
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      <pubDate>Fri, 21 Aug 2026 04:42:04 +0000</pubDate>
      <category>Nondual</category>
      <description><![CDATA[A teenage girl argued that if you do not complain about the good parts of life you should not complain about the bad. Her father could not answer her. The swami could.]]></description>
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      <title>A screen that plays no movie</title>
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      <pubDate>Fri, 21 Aug 2026 04:41:04 +0000</pubDate>
      <category>Nondual</category>
      <description><![CDATA[If the absolute is already complete, why did it bother to become a world? The swami's answer is that a blank screen would be a boring and useless thing to be.]]></description>
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      <title>The word and</title>
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      <pubDate>Fri, 21 Aug 2026 04:40:04 +0000</pubDate>
      <category>Nondual</category>
      <description><![CDATA[Krishna told Arjuna to be centred in the absolute and fight. Jesus named the greatest commandment and then added a second. The swami says the small word is the whole teaching.]]></description>
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      <title>My God the wicked</title>
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      <pubDate>Fri, 21 Aug 2026 04:39:04 +0000</pubDate>
      <category>Nondual</category>
      <description><![CDATA[Vivekananda's answer to people who could not believe in a God in heaven was to point at the street. You are looking at it.]]></description>
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      <title>I can&apos;t believe all that stuff</title>
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      <pubDate>Fri, 21 Aug 2026 04:38:04 +0000</pubDate>
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      <description><![CDATA[A French philosopher wrote that if he could choose a worldview to be true he would choose Christianity. Then he wrote the sentence that most of my friends would sign.]]></description>
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      <title>The dip in the Ganges</title>
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      <pubDate>Fri, 21 Aug 2026 04:37:04 +0000</pubDate>
      <category>Nondual</category>
      <description><![CDATA[Other Hindu schools accused the Advaitins of being Buddhists in disguise. The yogis accused them of talking too much. Both charges had a point.]]></description>
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      <title>Worship through one window</title>
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      <pubDate>Fri, 21 Aug 2026 04:36:04 +0000</pubDate>
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      <description><![CDATA[If you stay as the patch of sky in your own window and pray to the great sky through all the others, that is religion. Advaita says it is not wrong.]]></description>
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      <title>The face in the canal, the sky through the window</title>
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      <pubDate>Fri, 21 Aug 2026 04:35:04 +0000</pubDate>
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      <description><![CDATA[Two old models for how one consciousness appears as many people. One needs a mirror. The other only needs a window.]]></description>
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      <title>All that is Maya is not an answer</title>
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      <pubDate>Fri, 21 Aug 2026 04:34:04 +0000</pubDate>
      <category>Nondual</category>
      <description><![CDATA[A physicist approached a traditional teacher. The teacher told him his whole field was appearance and he should come and learn the truth. The swami calls this unhelpful.]]></description>
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      <title>Know it or believe it</title>
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      <pubDate>Fri, 21 Aug 2026 04:33:04 +0000</pubDate>
      <category>Nondual</category>
      <description><![CDATA[A monk put the whole of Advaita into three words of Hindi. Jano ya mano. Either you know it, or you believe it.]]></description>
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      <title>The second arrow</title>
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      <pubDate>Fri, 21 Aug 2026 04:32:04 +0000</pubDate>
      <category>Nondual</category>
      <description><![CDATA[A monk asked the Buddha why, if the teaching ends suffering, everyone following it still gets old and sick. The answer was about archery.]]></description>
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      <title>The rascal has found me out</title>
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      <pubDate>Fri, 21 Aug 2026 04:31:04 +0000</pubDate>
      <category>Nondual</category>
      <description><![CDATA[A man dying of throat cancer in 1886 was told by a young disciple that he seemed to be in great bliss. He laughed.]]></description>
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      <title>Who is this Nagarjuna?</title>
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      <pubDate>Fri, 21 Aug 2026 04:30:04 +0000</pubDate>
      <category>Nondual</category>
      <description><![CDATA[Oppenheimer learned Sanskrit to read the Gita. A quantum physicist was told his ideas sounded like a second century monk and went to find out.]]></description>
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      <title>Three questions, one answer</title>
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      <pubDate>Fri, 21 Aug 2026 04:29:04 +0000</pubDate>
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      <description><![CDATA[Philosophy has three oldest questions. Vedanta gives the same one word answer to all of them, which is either very bold or a trick.]]></description>
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      <title>Where is the screen?</title>
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      <pubDate>Fri, 21 Aug 2026 04:28:04 +0000</pubDate>
      <category>Nondual</category>
      <description><![CDATA[A father takes his son to the cinema for the first time. Everywhere the father points, the boy sees a picture.]]></description>
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      <title>An MBA on the way to becoming a monk</title>
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      <pubDate>Fri, 21 Aug 2026 04:27:04 +0000</pubDate>
      <category>Nondual</category>
      <description><![CDATA[He did not do the degree and then renounce it. He did the degree in order to renounce it faster.]]></description>
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      <title>The swami who teaches in stories</title>
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      <pubDate>Fri, 21 Aug 2026 04:26:04 +0000</pubDate>
      <category>Nondual</category>
      <description><![CDATA[Swami Sarvapriyananda runs the Vedanta Society of New York and teaches Advaita by argument and by anecdote. Eighteen of the anecdotes, one at a time, in order.]]></description>
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      <title>Four Rumi poems, in a translation from 1903</title>
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      <pubDate>Tue, 18 Aug 2026 09:00:00 +0000</pubDate>
      <category>Nondual</category>
      <description><![CDATA[William Hastie rendered the Divan into Victorian English. The strangeness of the diction is part of why these still land.]]></description>
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      <title>Crossing the border during Covid</title>
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      <pubDate>Tue, 18 Aug 2026 09:00:00 +0000</pubDate>
      <category>Life</category>
      <description><![CDATA[Half Thai, half Khmer, crossing a closed border during Covid to see a dying grandfather. The slum route out, and the police station on the way back.]]></description>
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      <title>Eckhart asks God to rid him of God</title>
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      <pubDate>Tue, 11 Aug 2026 09:00:00 +0000</pubDate>
      <category>Nondual</category>
      <description><![CDATA[A medieval Dominican, preaching in German to ordinary people, tried for heresy, and still the strangest thing I have read.]]></description>
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      <title>Five businesses, one calendar</title>
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      <pubDate>Fri, 31 Jul 2026 09:00:00 +0000</pubDate>
      <category>Life</category>
      <description><![CDATA[A practical account of running work across several unrelated ventures: what transfers between them, what does not, and the cost of the arrangement.]]></description>
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      <title>Wu wei is not doing nothing</title>
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      <pubDate>Tue, 28 Jul 2026 09:00:00 +0000</pubDate>
      <category>Nondual</category>
      <description><![CDATA[The Taoist term gets read as passivity, which is almost the opposite of what the stories describe.]]></description>
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      <title>Cold chain is a promise, not a truck</title>
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      <pubDate>Fri, 24 Jul 2026 09:00:00 +0000</pubDate>
      <category>Ventures</category>
      <description><![CDATA[What it takes to keep a freshness claim honest in a hot country, and why the failure is almost never the vehicle.]]></description>
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    <item>
      <title>What a bottle has to survive</title>
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      <pubDate>Fri, 17 Jul 2026 09:00:00 +0000</pubDate>
      <category>Craft</category>
      <description><![CDATA[The gap between an approved label design and the physical object on a shelf, and the production realities that close it.]]></description>
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      <title>Anatta, or the self that never arrived</title>
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      <pubDate>Tue, 14 Jul 2026 09:00:00 +0000</pubDate>
      <category>Nondual</category>
      <description><![CDATA[Buddhism takes the person apart and does not put anyone back together.]]></description>
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      <title>Khmer script breaks your design tools</title>
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      <pubDate>Fri, 10 Jul 2026 09:00:00 +0000</pubDate>
      <category>Craft</category>
      <description><![CDATA[Why Khmer type renders wrong in professional design software, how to catch it before print, and what it says about designing for a market the tools ignore.]]></description>
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      <title>Notes before Paris</title>
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      <pubDate>Fri, 03 Jul 2026 09:00:00 +0000</pubDate>
      <category>Ventures</category>
      <description><![CDATA[Preparing a Cambodian agricultural brand for its first major international trade fair, and the unglamorous work that decides whether it was worth going.]]></description>
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      <title>The swamis who argue you out of yourself</title>
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      <pubDate>Wed, 01 Jul 2026 09:00:00 +0000</pubDate>
      <category>Nondual</category>
      <description><![CDATA[Advaita Vedanta does not ask you to believe anything. It asks you to keep looking and report back.]]></description>
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      <title>Twenty-five pounds of jasmine, and the fine print that ships with it</title>
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      <pubDate>Fri, 26 Jun 2026 09:00:00 +0000</pubDate>
      <category>Ventures</category>
      <description><![CDATA[What it actually takes to put a Cambodian rice bag on a North American shelf: labelling law, importer identity, and the details that stop a container.]]></description>
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    <item>
      <title>You cannot fix what you refuse to count</title>
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      <pubDate>Fri, 19 Jun 2026 09:00:00 +0000</pubDate>
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      <description><![CDATA[On inventory, honest counting, and why the first accurate number in a business is always the most unpopular one.]]></description>
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      <title>Rumi and the reed</title>
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      <pubDate>Tue, 16 Jun 2026 09:00:00 +0000</pubDate>
      <category>Nondual</category>
      <description><![CDATA[The Masnavi opens with a cut reed complaining, and does not resolve it.]]></description>
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    <item>
      <title>We wrote our own software for a dairy farm</title>
      <link>https://sovandarapor.com/blog/software-for-a-dairy</link>
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      <pubDate>Fri, 12 Jun 2026 09:00:00 +0000</pubDate>
      <category>Ventures</category>
      <description><![CDATA[Why a Cambodian dairy built its own operating system instead of buying one, and what that decision actually costs.]]></description>
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      <title>The mystics were describing the same room</title>
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      <pubDate>Tue, 02 Jun 2026 09:00:00 +0000</pubDate>
      <category>Nondual</category>
      <description><![CDATA[Different centuries, different languages, and an unnervingly similar report.]]></description>
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    <item>
      <title>You&apos;ve already known. You just didn&apos;t have the word for it.</title>
      <link>https://sovandarapor.com/blog/youve-already-known</link>
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      <pubDate>Sat, 16 May 2026 09:00:00 +0000</pubDate>
      <category>Nondual</category>
      <description><![CDATA[Most people argue about God without ever defining it. Here is the definition the oldest texts actually give, and why you have already run into it without having the word.]]></description>
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      <title>The Rosewood grid</title>
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      <pubDate>Sun, 10 May 2026 09:00:00 +0000</pubDate>
      <category>Craft</category>
      <description><![CDATA[Why a hotel's print magazine taught us more about social than any social tool did.]]></description>
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      <title>Filming with a princess</title>
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      <pubDate>Wed, 06 May 2026 09:00:00 +0000</pubDate>
      <category>Craft</category>
      <description><![CDATA[How the TV5 Monde documentary France-Cambodge, Je t'aime, moi aussi came together.]]></description>
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      <title>Drinks for the next Cambodian</title>
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      <pubDate>Fri, 01 May 2026 09:00:00 +0000</pubDate>
      <category>Ventures</category>
      <description><![CDATA[Seekers, Jason Kong, Wild Bong, Chanthy. Not for tourists. For the regional class that is arriving.]]></description>
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      <title>King White Elephant</title>
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      <pubDate>Mon, 27 Apr 2026 09:00:00 +0000</pubDate>
      <category>Ventures</category>
      <description><![CDATA[Why navy and gold, not red and gold. Why the elephant, not the dragon.]]></description>
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      <title>One hundred underfed cows</title>
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      <pubDate>Thu, 23 Apr 2026 09:00:00 +0000</pubDate>
      <category>Ventures</category>
      <description><![CDATA[What we inherited at Moo Moo Farms in 2024, and what 600 cows looks like in 2025.]]></description>
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      <title>GPS on a Kampong Thom paddy</title>
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      <pubDate>Sat, 18 Apr 2026 09:00:00 +0000</pubDate>
      <category>Ventures</category>
      <description><![CDATA[How we monitor AWD and No Burn compliance for BRM farmers without turning them into a spreadsheet.]]></description>
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    <item>
      <title>A label is not a brand</title>
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      <pubDate>Tue, 14 Apr 2026 09:00:00 +0000</pubDate>
      <category>Craft</category>
      <description><![CDATA[Working on the 110ml Moo Moo carton taught me to design for the hand, not the shelf.]]></description>
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      <title>The American supermarket test</title>
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      <pubDate>Fri, 10 Apr 2026 09:00:00 +0000</pubDate>
      <category>Ventures</category>
      <description><![CDATA[Weekly sell-through at one Atlanta store is the only number that matters right now for Golden BRM Rice.]]></description>
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      <title>What Phnom Penh teaches you in the first year</title>
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      <pubDate>Sun, 05 Apr 2026 09:00:00 +0000</pubDate>
      <category>Life</category>
      <description><![CDATA[Power cuts, banking lines, and the weight of relationships before transactions.]]></description>
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      <title>On not taking yourself seriously</title>
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      <pubDate>Wed, 01 Apr 2026 09:00:00 +0000</pubDate>
      <category>Life</category>
      <description><![CDATA[The quietest discipline in business is forgetting your own importance for an hour.]]></description>
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      <title>Sailing at Varuna</title>
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      <pubDate>Sat, 22 Apr 2023 09:00:00 +0000</pubDate>
      <category>Life</category>
      <description><![CDATA[You cannot argue with wind, which took me an embarrassing number of weekends to accept.]]></description>
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      <title>Fifteen seconds in Bangkok</title>
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      <pubDate>Fri, 05 Aug 2022 09:00:00 +0000</pubDate>
      <category>Craft</category>
      <description><![CDATA[Making short video taught me that attention is not the same thing as interest.]]></description>
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      <title>Selling software nobody asked for</title>
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      <pubDate>Fri, 11 Feb 2022 09:00:00 +0000</pubDate>
      <category>Ventures</category>
      <description><![CDATA[The product was better than the spreadsheet. That turned out to be almost irrelevant.]]></description>
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      <title>The four o&apos;clock table</title>
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      <pubDate>Tue, 14 Sep 2021 09:00:00 +0000</pubDate>
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      <description><![CDATA[An empty restaurant at four in the afternoon is worth less than a discounted one, and almost nobody prices it that way.]]></description>
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